How about Verbs instead of Nouns for Publication Names?

My VM is now 50% more action-oriented.

Update 2013-Jan-06:

I might rework the ".5's," but I realized I didn't need the double digits.

Tip: Originally I cropped the "Content Management" out because I couldn't un-select it. To show your full BluePrint without a publication highlighted, just remove the locationId from the Query String (i.e. /WebUI/Editors/CME/Views/Dashboard/Dashboard.aspx#locationId=tcm:0) and refresh.